The World of Barbie Doll
With the help of computer animation, Barbie has become the star of several films, including “Barbie in the Nutcracker”, “Barbie as Rapunzel”, “Barbie from the Swan Lake” and “Barbie as the princess and the poor girl”. And also Barbie stakes on its popularity and in internet with the popular Barbie games that allow girls to change her hair, make-up and the whole appearance.
In the late nineties is the boom of computer technology and in 1996 Mattel created babie.com, the official Barbie website. In 1998 “My Design” was introduced into the site, which allows girls and collectors to decide how is their friend, the Barbie doll, going to look like when they can choose the hair, the colour of the make-up, the accessories and the clothes.
Barbie world expanded even more with the huge subculture for adult worshipers of Barbie, and these are the adults who collect, show, buy and sell dolls and Barbie accessories and for whom the words “mint in box” have quite big importance. Today the Barbie collector has his own site, barbiecollector.com. He even has a special online store.
Mattel`s assessment is that there are over 100 000 active Barbie collectors, 90 percent of them are middle-aged women about their 40s. Forty percent of them spend more than $1000 a year for their dolls. The best Barbie dolls are the most valuable: “mint in box” from 1957 was sold for $3 553 50 on Ebay in October 2004. (The initial price in 1959 was $3).
The highest price ever paid for a Barbie doll is at the Christie`s auction in London on September 25, 2006. This is a Barbie doll from 1965, dressed in midnight red, which was a part of a private collection of 4000 Barbie dolls. Babie was sold for 9000 pounds (which is about 17 000 dollars). It was sold by two Dutch women, Letje Raebel and her daughter Marina.